1. SEO (Search Engine optimisation) – The optimisation of a website in order to improve search results and website traffic
  2. Keywords – Words and phrases which describe your services and / or products
  3. User Journey – The path a website visitor takes to navigate around a website
  4. Call to action – how a website visitor performs a specific action e.g. add to basket, print, open a file
  5. Analytics – the analysis of your website visitors and traffic
  6. PPC – Pay Per Click advertising commonly referred to as Sponsored advertising. You pay to advertise on websites and every time your advert is clicked on you have to pay the owners of the website a set rate
  7. ROI - Return on investment is the amount of money you get back after your initial investment
  8. Links – are a method of navigating to other pages, documents, images and other websites
  9. In-bound Links – enable users and search engines to navigate to your website from other websites
  10. CMS – Content Management Systems are software / applications which enable a user with no technical  or knowledge design, to add, update, and delete the content on a website
  11. Template / Theme – is a pre developed website design which you can apply to your existing website giving it a completely new look, feel and possibly new functions with minimal effort
  12. Webmaster – is a highly skilled professional who develops, builds, designs, programs etc everything to do with websites
  13. Blog – Blog is an abbreviation for web log. Initially they were more like a personal online diary. Blog’s are now used more wide spread as a powerful source for keeping in touch with customers, or anybody who may be interested in what you have to say
  14. Browser – An application / software used to browse the internet displaying web pages e.g. Internet Explorer, Firefox, Chrome, Safari, Opera to name some of the most common browsers
  15. Cross browser compatibility – is when a website / webpage displays correctly in different browsers
  16. Link Building – a strategy is devised to build links into your website from other websites which have an equal or better authority / higher rank than your own
  17. E-marketing – or email marketing, is a method of sending vast amount of emails advertising your services or products. But be careful emailing in bulk like this can be seen as sending spam emails.
  18. DRP (Disaster Recovery Plan) – a series of safe guards which either stop your website from crashing / stopping working, or aid in getting your website up and running again in the event of a website crash
  19. Holding Page – a single webpage which can be displayed if your main website goes off line. A holding page will normally have a generic message explaining you are experiencing some website difficulties at the moment and offer an alternative method of communication such as a phone number
  20. Load balancing – is the method of sharing the stress and strain put on one piece of hardware / software across multiple pieces of hardware / software e.g. 2 x web servers or 2 firewalls
  21. Redundant servers – these are essentially backup servers which can automatically activate in the event of your primary server failing
  22. Backups – a backup is a method of copying all your data to another device such as another computer, cd, tape or hard disk drive

  23. Content – is the most important part of your website. The content of a website should be the bulk of the text and be about your services or products. It is important to remember that content should be unique and not copied
  24. Speed – the time it takes for WebPages to fully load or applications to initialize.
  25. Navigation – the method in which visitors find their way around your website. These could be a list of words formatted like a list or even images which represent a word e.g. a spyglass could be used instead of the word search
  26. Code – masked by images and colours are hundreds upon thousands of lines of text. Not plain English but in various different programming languages (php, asp, asp.net, java, flash) these lines of text (or code) are the building blocks of every website
  27. SERP - (Search Engine Results Page / Position) this is the page / position where your website would appear if someone searches for your products / services using a search engine such as Google, Yahoo, Bing.

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